I hate to say it, but I have found myself over the last 6-months disengaging from some of my favourite music genres, primarily hip hop and r&b, as I am starting to feel an overwhelming sensation that the music I have grown up with all my life, is starting to lack creativity in its growth both as both the industry and artists have started to fore go talent, for revenue generation absurdity.
My saving grace as of late, has be the lesser known and youth champions of contemporary indie/soulful music who have found their shine in the crowded and often garbage infested waters that is the music industry. Artists such as Leon Bridges, Andra Day, Hozier, and the man at the top of my current playlist, James Bay, have been keeping the creativity and artistry of music alive today.
Despite only being 24 (soon to be 25), James Bay has what I call the spirt of an old soul in his music. The English singer, songwriter, and guitarist, realized his love for music at the tender ager of 11, after hearing Eric Clapton’s “Layla”. Honing his skills in clubs and pubs at open mic events, it was a video uploaded by a fan to Youtube, that actually caught the attention of Republic Records, and ultimately got him signed.
Bay, released his first EP, “The Dark of the Morning” in 2013, and in a matter of time he was selling out shows across the UK. His second EP “Let It Go” debut in the top 10 of iTunes album chart, with the lead single “Let It Go” peaking at number 10 in the UK.
James has since, performed at music festivals and continued selling out shows, including touring with fellow young-old soul artist, Hozier. Bay, released his debut studio album “Chaos and the Calm” on March 23rd, of this year, and it debuted at number 1 spot in the UK and has been certified gold, with the single, “Hold Back the River”, becoming a certified platinum hit.
The soon to be 25-year-old James Bay, is already a music star in his own right, but with the musical soul he possesses, there is no doubt he has the potential to become a legend in the genre that will save music.
To find out more about James Bay, you can catch up with him here.
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