The famous clothing brand made famous by the likes of Bill Cosby and one of Hip Hop’s greatest Notorious B.I.G, has partnered with PURE Atlanta and One Grand Gallery for Ready 2 Die, a relaunch of COOGI and a tribute to the late Christopher Wallace a.k.a. Notorious B.I.G.
Lizzie PURE owner of PURE Atlanta in an interview with Allhiphop.com shared:
“I’m a Hip Hop enthusiast and PURE has always supported the Hip Hop community. Doing this event with COOGI allowed us to be a part of the brands re-launch and I loved the idea of connecting with the art community,”
The event consisted of a celebration of hip hop music and its celebrities, who came out to see and purchase selected pieces of art honoring the late Notorious BIG on display at PURE.
To learn more about PURE Atlanta follow @pureatlanta and @lizziepure, or the re-launch of COOGI and Ready 2 Die follow @coogibrand.
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